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Know the Signs of Catfishing When Looking for Love Online

Scammers steal or create photos of attractive people to draw romantic interest


Jon Krause

When “Donald” began messaging Liza Likins, a widow in her mid-70s, on Facebook a few years ago, she was charmed. Likins, a former backup singer for acts such as Fleetwood Mac and Linda Ronstadt, had met Donald on Facebook Dating, and soon he was messaging her constantly, she told CBS News.

She said she spoke to him from her Las Vegas home for hours each day during a 19-month online romance. But she'd later learn that Donald, who claimed to be a mine operator in Australia, was actually a Nigerian-based criminal who’d sent Likins photos of a sort of ruggedly handsome German life coach named Raho Bornhorst and pretended they were his. Bornhorst said in the CBS segment that scammers have used his images to create more than 100 fake profiles to catfish women like Likins.

Catfishing is when people use fraudulent information and images to create false identities, then attempt to attract people through dating apps, messaging apps, and social media. A catfisher may steal someone’s photographs and create a new identity, as Donald did; pretend to be the person depicted in a real photo (such as a celebrity); create all-new photos of attractive people using generative AI; or copy and alter photos from sources such as social media and Google Images. Sometimes catfishers will pretend to be someone you know or have known in the past, such as “a friend from 20 years ago,” says Leyla Bilge, global head of scam research for computer security company Norton.

Eventually the catfisher might ask for money or suggest bogus cryptocurrency investments. A request for cash often arises in cases where catfishers pretend to be celebrities, such as musician Vince Gill, 67, or Brad Pitt, 61, wanting to connect with their fans. (They might say their money is tied up in investments and they just need a loan.) The English actress Kate Beckinsale, 51, posted a warning about the problem on social media last year, including two messages she’d received from adult children who told her that their fathers had been targeted in catfishing scams that used her images. “My elderly dad is being scammed out of lots of money by someone claiming to be you,” one of them wrote.

The scope of the problem

From October to December 2024, Meta took action against 1.4 billion fake accounts on Facebook, up from 426 million from the first three months of 2023, according to the company. Catfishing was declared the top dating scam in a survey released in February 2025 from Norton where 40 percent of people on dating apps said that they had been targeted by a dating scam, a 10 percent increase from 2024.

Older adults are often targeted: Americans age 60 and over lost more than $356 million to confidence/romance scams in 2023, according to data from the Federal Bureau of Investigation's Internet Crime Complaint Center (IC3).

The good news is that, at least sometimes, the catfishers get caught, including a Nigerian man who in February was ordered by a federal court in Omaha, Nebraska to pay more than $342,000 to victims of catfishing schemes where he and his wife posed as high-ranking military officers serving overseas.

Romance scammers like to target people when they are emotionally vulnerable, such as those who’ve just lost a spouse (sometimes they’ll look for grieving widows or widowers in support groups or on social media). People with a history of family violence or emotional abuse are more likely to become scam victims, as are people with low self-esteem, according to research from Kelly Campbell, a psychology professor at California State University, San Bernadino. And 24 percent of those responding to the Norton survey said that loneliness led them to make risky decisions when dating online.

How to stay safe online

Don’t overshare. Likins regrets revealing that she was a widow on Facebook. “Scam bait,” she would later call it. Catfishers want information on your life, your likes, your dislikes — anything to help manipulate you. If you posted that you recently had a heart attack or traveled to Tahiti, a catfisher might share similar experiences to bond with you. “They really do tailor themselves to you, to what you’re looking for, to your preferences,” says Campbell.

Watch for fast movers. If things move fast, consider it a warning sign. Are they claiming to be madly in love with you after a week of text ing? Being showered with excessive affection and attention is known as love bombing, and it’s another manipulative weapon used by catfishers.

AARP Fraud Watch Network™ Helpline  

Get guidance you can trust from trained fraud specialists:  Call toll-free 877-908-3360.

  

 

Be realistic. How likely is it that Keith Urban, 57, is reaching out to you because he wants to be your special friend? Do an online search for “Keith Urban” (or the name of the star in question) and “romance scam” and you probably will be dissuaded from responding. Urban is among the many celebrities who have warned their fans about such scams on social media.

Avoid people who won’t meet in person. Catfishers will provide many excuses for not meeting face to face. They might claim to work overseas, as Donald did, or to be coping with tragedy.

Review profiles and images. If you start a relationship and become suspicious, conduct a reverse image search, which can help you spot fake photos. When reviewing profiles and bios, “scrutinize elements like age, occupation, education, and photographs,” suggests Social Catfish, a company that help clients verify identities and expose catfishers. “Discrepancies in these areas, such as a claimed profession not matching an online footprint, can indicate a catfishing attempt.”

Study social media accounts. A small social media presence and digital footprint are potential signs of a faker, although scammers know that, too. “Some people who catfish go to extreme lengths to create fake identities, having multiple social media accounts with the purpose of building up and validating their catfishing profiles,” notes The Cybersmile Foundation, a nonprofit devoted to digital well-being.

Ask direct questions. Confront romantic prospects about why they won’t meet in person or why their backgrounds seem fishy. If they get defensive, that’s a red flag. And if someone asks for money? Say no way. Campbell’s advice: “Don’t send money. Ever.”

Report your experience. If you’ve been the victim of a catfisher or if someone is using your identity, report it to the appropriate dating app or social media platform. Facebook and X, for example, have pages for reporting fraudulent accounts. File a report with law enforcement locally or report it to the FBI at IC3. You can also contact AARP’s free Fraud Watch Network Helpline (877-908-3360) for information about scams and victim support.

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