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Make Sure Your Donations to Assist California’s Wildfire Victims Aren't Going to Scammers

Criminals try to profit from the region’s pain in different ways — including through fake charities


A home burns
A home burns during the Eaton Fire in Altadena, California.
Robyn Beck/AFP via Getty Images

Elizabeth Christie, 42, was shopping in her local Target store in Los Angeles last week, her heart heavy with thoughts of the wildfires ravaging her city, when she was approached by a woman bearing a basket of baby items. “Excuse me,” said the woman, “I lost my home in the fire… Can you help me buy a few things for my baby?”   ​ ​

Sure, said Christie, who works as a bookkeeper and was feeling devastated after learning that her sister was among the thousands of residents who had lost their homes to the fires. She followed the woman to a self-checkout kiosk, she says, then her stomach dropped when she saw that the basket was full of unusually expensive items, including a $50 thermometer. She ended up anxiously paying the total, $180, despite her rising suspicions that the woman was lying about her plight – confirmed the following day when she received a notice that the items had been returned at a different Target store.​

 ​“I didn’t tell my husband for a full day because I was so embarrassed,” says Christie. “I just took money that we put aside for people who had lost their homes and got it taken away in a scam.”​

 ​Terrible events like the wildfires can bring out the best in people; volunteers across Southern California are donating food, money, and places to sleep to the many who've been left homeless, and countless Americans beyond the region are supporting charities meant to help those afflicted.​

AARP Foundation creates relief fund for L.A. area wildfire victims

AARP Foundation has created a relief fund to support the victims, with AARP matching contributions dollar for dollar, up to a total of $500,000. One hundred percent of the money raised will go to organizations providing relief and assistance to disaster victims in the affected areas. To make a tax-deductible donation to AARP Foundation, an AARP charitable affiliate, go to aarp.org/disasterrelief/. ​ ​

 ​And yet: Tragedy also tends to bring out those who hope to profit from the pain through disaster scams. It’s a sad fact that criminals are among the first to respond during and in the wake of a devastating event — when their potential victims are at their most vulnerable. “Fraud criminals are drawn because there is so much need and so many people that are distraught, and research supports that stressful life events make us more susceptible to scams,” says Kathy Stokes, director of fraud prevention programs with the AARP Fraud Watch Network.  ​ ​

The scam Christie experienced, in fact, is a common scheme that’s sometimes referred to as the “baby formula scam,” because the scammer often tells a stranger she needs help buying food for her child — then might throw in other pricey items at the register that she’ll later return for cash.​

 ​When so many people are suffering, a story of desperation like hers is more plausible — and the scammer was surely aware that Christie was likely to be primed for sympathy.​

 ​There are, unfortunately, an array of other, more common disaster-related scams to be aware of, whether you’re a wildfire victim or want to help Californians in need. Among them:​

 ​Fake GoFundMe fundraisers. California Attorney General Rob Bonta put it well in a press conference held when the fires first broke out: “We have people with big hearts who want to help, they want to donate, they want to support the victims. We also see scammers who are taking advantage of that goodness and that generosity and scamming and defrauding those individuals.”​

 ​The popular DIY fundraising site GoFundMe has page after page of fundraising appeals from individuals or families requesting help with recovery, with titles such as “Help Tommy and Sarah Rebuild” or “Wildfires leave us homeless and struggling.” GoFundMe is helping donors find legitimate wildfire-relief requests by creating a centralized hub listing the pages that have been verified by the platform’s “Trust & Safety team."​ ​

Other charity scams. You may receive an appeal for wildfire support on social media, text, or email. Take a beat, and don’t respond immediately. Start by looking up the organization in question on sites such as CharityWatch.org, which has a list of its top-rated charities providing wildfire aid, and CharityNavigator.org, which also has a list of vetted wildfire charities. Some so-called charities are flat-out fake — others may “just” be grossly inefficient.​ ​

CharityWatch executive director Laurie Styron says donors should try not to give in to heart-wrenching appeals, she adds: “Use your empathy and compassion as a catalyst for giving, but don't allow your emotions to make your giving decisions for you.” 

Investment scams. The U.S. Securities and Exchange Commission (SEC) has released an alert warning of investment scams that may target wildfire victims, particularly “individuals receiving money from insurance companies or other sources.” It notes that such scammers could ask you to “make ‘investments’ in companies supposedly involved in cleanup, repair, and recovery efforts" (services that are most likely to be in demand after a disaster) or “say your ‘investment’ will not only make you money, but benefit victims of the disaster.”

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​Among other advice, the SEC says to “ask the person if they are licensed and if the investment is registered with the SEC or with a state regulator,” and use the agency's search tool at Investor.gov “to check the background, including license and registration status, of anyone who tries to sell you an investment.” ​

Celebrity imposter scams. In the age of artificial intelligence, it’s easy for someone to create deep-fake videos of stars perpetrating falsehoods or selling bogus products. Kim Kardashian is among the celebrities who’ve taken to social media to warn about her image being used to solicit funds for bogus wildfire charities, including one called “Kim Kardashian Campaigns for Affected People in LA.” "Beware of scammers!,” she wrote in an Instagram story post. “This is not real… How horrible.”​

 ​FEMA relief fraud. Scammers have taken the names and addresses of people who’ve lost homes to sell the information to unscrupulous buyers, according to Frank McKenna, chief fraud specialist for the fraud-detection company Point Predictive. “Then they can apply for FEMA benefits using the stolen identity, and potentially get some funds from FEMA fraudulently.”​

FEMA warns of this on its site, noting that “only one application may be filed for each household,” so if you apply and are told that you’ve already done so, and are sure that nobody in your family has applied on your behalf, “call the FEMA Helpline immediately at 800-621-3362 or speak to a FEMA representative at a Disaster Recovery Center."  FEMA also says to call the helpline if “you did not apply for assistance but received a letter from FEMA about your application.”​

Fake FEMA reps. FEMA is also warning Los Angeles area residents about people posing as FEMA officials. “Be wary of unexpected phone calls or visits to your home from people claiming to be FEMA housing inspectors or saying they work for FEMA,” the agency states, noting that FEMA workers "will never request money, and will only contact you if you have called FEMA first or applied for assistance.” (The state of California has useful information about how to apply for disaster relief on its website.) ​

Fraud experts are concerned about other common scams that are likely to arise in the weeks and months after the fires have abated, including:​ ​

Contractor scams. A natural disaster often brings out home repair and home building scammers, although there will likely be a delay before rebuilding can begin in Los Angeles, considering the scope of the damage. But in a typical scenario, “a shady contractor will show up at people’s homes and offer a deep discount on work that they either do shoddily or not at all,” says Stokes. Please read more here, to learn how to protect yourself from home-repair or home-building scams. ​ ​

Insurance-related scams. Some scam watchers predict — based on past environmental disasters — that imposters will pretend to be insurance company representatives “taking information that will make them victims of identity theft,” says fraud expert Steve Weisman, founder of Scamicide.com. Know who your insurance company is and any contractors they might be working with; verify any interactions directly with your insurance company.​ ​

Real estate scams. “We may see lowball offers from questionable real estate ‘professionals’ to buy the property the house sat on for pennies on the dollar,” says Stokes. “The governor’s executive order to lift certain permitting and review requirements to allow individuals and businesses to rebuild faster will likely be leveraged for fraud in some way.”​

Home-rental scams. “Tens of thousands of people who will be looking for temporary housing may face rental scams,” says Stokes. In such cases, she notes, the criminals will advertise a place for rent that may not even exist or is owned by someone else. You might find a listing on a well-known apartment rental site, but after you send an application fee, the self-described landlord stops taking your calls. Or you pay a deposit for a new place only to show up at an apartment that’s already occupied.

​ ​“The 99 percent of people out there are doing great things to try to help, but you have this 1 percent that really, really are pretty bad,” says McKenna. “That's what you have to watch out for.”​ ​ ​

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